It is time for the Apple TV 4K to alter its identify too

In case you missed it, Apple TV+ shed the plus signal and changed its name to only Apple TV. On the floor, that is a nice change, and it is all the time good to simplify issues when you may. The one downside with this identify change is now the truth that Apple’s flagship service shares its identify with a streaming gadget and an app. There are three issues within the Apple ecosystem which have the identical identify, and that is an unforced error in my eyes.

There is no purpose to make potential subscribers extra confused if you do not have to. It is already exhausting sufficient to elucidate the distinction between Apple TV+ and the Apple TV 4K as it’s, and now it is gotten much more troublesome. I additionally discovered it odd that when the Apple TV app got here to Android units, it did not include Apple TV+ as an possibility. Now, it is even weirder as a result of my Apple TV app would not have Apple TV.

Apple TV has a naming downside

We won’t go on like this

There’s nothing extra irritating than having to elucidate a complicated identify to someone. Fortunately, that does not occur fairly often in my private life, as no person I do know cares about my Apple TV as a lot as I do. Nevertheless, I can simply think about the issue in explaining the distinction between the Apple TV gadget and the Apple TV streaming app to someone who’s trying to be taught extra. There is no purpose for the pair to share a reputation, and whereas Apple may really feel prefer it’s a good suggestion, I can not agree.

The Apple TV 4K is my favourite streaming gadget, so it is a disgrace to see it doubtlessly battle due to a reputation change. It has me pondering that the precise Apple TV gadget wants to alter its identify to one thing extra consumer-friendly. I would not think about myself essentially the most inventive individual on the earth in the case of naming issues like this, however I believe a fundamental identify like Apple Field or Apple Stick for a streaming stick would go a good distance in making this extra simply distinguishable from the remainder of the Apple lineup.

In the event you have a look at different corporations, you may discover naming schemes just like the Roku Streaming Stick or Amazon Fire TV Stick. There is no method to get confused there as a result of it has what the product is within the identify itself. On high of that, The Roku Channel is a definite identify that lets viewers know it is a service as a substitute of a tool. There is no such luck for Apple TV. The app and the gadget share the identical identify, making this an issue distinctive to Apple.

It seems like there’s a simple repair right here, and corporations aren’t any strangers to strolling again unhealthy identify modifications. A distinguished instance is HBO’s determination to drop the HBO identify from HBO Max earlier than switching again to it. It is necessary for corporations to be open to criticism due to shifts like this, however I do not know if Apple is a kind of corporations. Apparently sufficient, the Apple TV is without doubt one of the solely areas the place the identify would not make sense. All people is aware of the iPhone is a cellphone and the iPad is a pill, so why cannot that translate to the Apple TV being a streaming gadget?

Apple TV may have a tough time rising like this

One thing has to provide

Apple has a transparent benefit over many corporations because of its sheer model recognition. Nearly all people is aware of what Apple is, however what they won’t know is that Apple makes a streaming gadget. It is no secret that Apple TV, the streaming service, has had a troublesome time rising even with hit exhibits like Succession and Ted Lasso. All of the awards on the earth battle to assist the streaming service rival the likes of one thing like Netflix.

It is not going to be simpler to search out an viewers while you share your streaming service’s identify with a tool. If Apple can abruptly change the identify of a service with a easy line buried on the backside of a press launch, I do not see why it could’t be accomplished with the Apple TV 4K. Rumors of a brand new mannequin proceed to swirl, and I believe it will be a good time to introduce a change. If the brand new mannequin has an upgraded processor that offers it extra gaming capabilities, it could be helpful to drop the TV moniker solely and place it as a robust field as a substitute of only a streaming gadget.