How one can watch Apple debut the iPhone 17 lineup at its ‘Awe Dropping’ occasion on September 9

September is often iPhone season, and Apple seems poised to unveil its latest smartphones with its newest showcase, which is about for subsequent week. The autumn occasion has been dubbed “Awe dropping,” so we’re hoping for some stunning bulletins that’ll benefit the tagline. The entire thing begins on September 9 at 1PM ET/10AM PT.

If you wish to tune in to listen to what Tim Prepare dinner and crew should say concerning the iPhone 17, you may stream the present on Apple’s website or YouTube channel. We have additionally acquired the livestream embedded under so you may observe together with our liveblog whilst you watch.

With only a week to go till the “Awe dropping” occasion, it looks as if we have already gotten quite a lot of superior insights about what the brand new iPhone 17 lineup has in retailer. Apple launched the software program aspect of the equation with the iOS 26 unveil at WWDC this summer time, and since then we have gotten some fairly dependable insights on the {hardware}.

The massive reveal is anticipated to be an ultralight smartphone, seemingly known as the iPhone 17 Air. This is able to be Apple’s first software of its Air nomenclature for cellular, and after we had Bloomberg‘s Mark Gurman on the Engadget Podcast on the finish of August, he prompt that the primary iteration of the smartphone would possibly include some rising pains. We additionally anticipate seeing a base iPhone 17, an iPhone 17 Professional, and an iPhone 17 Professional Max.

Past the smartphones, “Awe dropping” might showcase refreshes for the Apple Watch, AirPods Professional and presumably some new sensible dwelling tech. You may tune in on September 9 to listen to all the brand new product launches.